Time to let the cat out of the bag and announce, we have a new version of Ethan in production! This may not seem like big news for some, since it’s been running in production for a while now, but if you have not used Ethan in a while, you are in for quite a surprise.
We have made a lot of improvements in our infrastructure in server capabilities and bandwidth. We now have our standard production backend and a performance cloud available for dedicated performance analysis.
We also tuned the code of the auditing agent to make the actual auditing browser performance close to a “gaming grade” PC which gives us results closer to real life.
We improved the responsiveness of the interface quite a bit, even if you load large amounts of data, the interface will be responsive. We also show you the previous audits you have done and you can quickly switch from one to another in order to compare data.
We added a new analytic export mode that export variables for every click stream analytic tags discovered in your audit.
Inline tutorial is now available and work step by step against your data so you get contextual information.
One page overview that gives you a quick glance at the state of your analytic, showing you number of tags detected/ missing and the ability to drill down to those pages with one click
A redesign tag detail section with coverage for each tag; specific status information, network status, account number, tag position in the page, firing order and speed etc…
We have firing time that shows you exactly when the tags fired for each page compared to “Page Load” and “DOM Ready” events, this allows you to see when your tag fires in relation to the readiness of the pages for the user. Execution time is also present for each tag on each page.
A lot of performance information have been added related to actual web page, page load time, DOM Ready and total page load time with all the tags and elements. We give you average, min and max time across all the pages as well as charts. You can corelated, page size, number of elements loaded in the page etc…
Page details view has relatively the same elements as before but with a new look and better responsiveness of the interface in general
We added some powerful search capabilities; you can drill down pages by title, tag name, url, parent url, tag url and more. Making this more dynamic and faster.
Detail page information have been improved dramatically and now has it’s own section, including all the tags present on the page in relation to their firing time and position
Each tag can be expanded in order to see detail information on the tag as well as all data sent by the tag to the analytic vendor.
We still offer free audits so you can try the product live with your own web sites any time and stay tuned, we are working on bringing more features to our production version.
If you need more information or have comments, feel free to contact us: firstname.lastname@example.org
“At Data Runs Deep we need to be able to deeply understand complex tag firing across client websites, and Ethan is a valuable part of our toolkit. Its detailed breakdown of tag load and fire times have helped us troubleshoot sticky tag problems, and the clear graphical representation of tag data makes it easy for clients to understand what’s going on. Ethan went from “hmm, this is interesting” to “how did we ever live without this” in less than an hour — I’d have no hesitation in recommending it. Ethan’s detailed breakdown of tag load and fire times have helped us troubleshoot sticky tag problems, and the clear graphical representation of tag data makes it easy for clients to understand what’s going on.
— I’d have no hesitation in recommending it.” Damion Brown – Data Runs Deep