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The constant widening of requirements to enhance your web site productivity and the advent of tagging technology to meet rapidly growing business objectives brings a lot of complexities in keeping your analytics and even your general web site performances up to par. External tagging audits with the right tools are the best way to leverage outside expertise to get unbiased advice and even help to optimise your environment.

Discrepancy in analytic data may cause major unwanted costs in advertising and affiliate payback

1-Data quality assurance

“Garbage in, garbage out” has never been so true, common issues with your tagging may result in bad analytic data that may also cause: bad decisions, unwanted customer experiences, lost revenue and unwanted expenses. This will ensure that you have a constant pulse of the state of your analytic tags.

2-What you see may not be what your customer gets

You most likely access your web site from the office with a super high speed connection, check the same pages with the same browser, even advertising profile may be different. Getting an audit from outside ensures you get a view similar to what your customer are seeing.

3-Performance is everything

Like it or not every single tag you load impacts the user experience and to make things worst, third party tags may load more tags, making performance and privacy a nightmare. Ensuring overall performances for your pages and tags is essential to the user experience is what you think it is.

With a top content publisher, advertising tags where creating a cascading effect that generated well over 300 extra tag requests bringing performances down for it’s customer.

4-See the invisible

Looking at the visual aspects of a web page is only a fraction of what’s going on. Understanding all the requests generated by your web page is the key to optimizing your site. Being able to assess the impact of what you don’t see, so that even though certain tags are not affecting the visual representation of your site, they could be affecting the visual performance of your pages

5-Your partners may be unfaithful

Not saying they are willingly cheating on you, but it’s quite possible that some of those third party tags are bringing content you don’t necessarily want or capture data that could go against your privacy policy. Knowing what third party are pushing on your web site is key, especially for advertising tags that could create a cascading effect by auctioning your traffic to third parties.

6-Large sampling may bring surprises

Every time you add an external tag, you open the door to unwanted content and most of our customers had some and did not know about it.

Auditing a handful of web pages is a good start, but a larger sample will uncover issues that may only appear randomly. Having a large random sample will bring to the surface issues that you would not uncover otherwise.

7-Automation brings stability

Insuring your site is being audited the same way, allows you to define a baseline and monitor your optimization progress  (or regression). By defining clear monitoring rules based on the reality of your environment allow you to audit a minimum coverage at short interval. This will ensure that you have a constant pulse of the state of your analytic tags. 


Logic Agent provides Automated web analytic audit in the form of software and professional services.


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